I'm the sort of person that gets excited about a product that I really like. On the on the other hand I am also the kind of individual that gets upset when I feel a product has let me down. I recently rediscovered the concept of calling various companies to let them know what I thought about their products. I used to do this often before I had my son, and now that I have a child I have acquired a new found fervor in contacting corporations to let them know what I think.
For example, I recently was making a box of Annie's Home Grown Macaroni and Cheese for my son. I really like Annie's Home Grown products because a lot of them are certified organic, they are delicious and (most importantly) my son loves them. I went to open the cheese packet and found that it already been slit open a crack. Being a nervous mom, I called Annie's Home Grown to inquire about this open package. The representative was so pleasant and helpful on the phone. He apologized immediately and offered to send me coupons for Annie's Home Grown products.
And it's not just Annie's Home Grown. I've found that many companies I have contacted have granted me coupons for my trouble. When I called Stoneyfield Farm Organic to tell them about a puncture in the safety seal of one of their smoothies, they sent me nearly 20 coupons for my trouble.
Companies respond not only to criticism, but also to praise. I wrote to Entenmann's to tell them how much I enjoyed their 8 Rich Frosted Donuts. They sent me two one dollar off coupons in the mail in exchange for my praise. A similar situation occurred when I called Laura's Lean Beef to tell them about how much I enjoyed their lean steaks. I recevied coupons in the mail from them as well.
The moral of the story is, when you like a product, tell the company. When you have a problem with a product, tell the company. Chances are you will be rewarded for your efforts.